Concept project

Black Friday Protein Cupcake Campaign

Project overview

Rise Bakery sells a ready-in-90-seconds protein cupcake mix for people who want a treat that fits a healthy routine. Ignixel Studio designed a Black Friday campaign of portrait social posts, a multi-pack product flyer and a landscape web banner. Each piece shows the product as an indulgent chocolate dessert while putting its nutrition benefits front and centre, so the offer works for both sweet-tooth shoppers and fitness-focused buyers.

Campaign objective

Turn Black Friday traffic into first-time orders and bulk purchases. The campaign aims to lead with an unmissable 40% discount, make the RISE40 coupon easy to remember and use at checkout, show the protein, calorie and speed benefits at a glance, encourage multi-tin purchases through the three-pack visual, and send shoppers to one clear “Shop the Deal” action.

Creative direction

The theme is “Indulgence, Without the Guilt”: rich close-up chocolate cupcake shots with molten centres sit under golden spotlights on deep navy and black backgrounds. That lighting signals a premium Black Friday event. Bold gold display type carries the 40% offer and RISE40 coupon, and clean nutrition badges (17g protein, 138 kcal, 90 seconds) answer the buyer’s question, “is it actually healthy?”, before they even ask.

Gallery

The creative

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