Concept project
Black Friday and Ember Shoe Sale Campaign
Project overview
A high-impact Black Friday and Ember campaign for a fashion shoe brand: homepage, promotional banners and matching flyers built around one clear, bold offer.
Campaign objective
Drive traffic to the sale collection and make the discount instantly clear to first-time visitors.
Creative direction
Black, white and electric red with oversized type and a single focal offer. Layouts built for both desktop and mobile.
Gallery
The creative
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