Concept project
New Year Fresh Start Sale Banner
Mega sale
weekend
weekend
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Project overview
A fresh-start sale banner for a lifestyle brand, built around new routines and new-year offers.
Campaign objective
Open the year with momentum and bring shoppers back after the festive season.
Creative direction
Bright, optimistic colour with energetic type and a clear sale message.
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More work
Mega sale
weekend
weekend
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